Pizza Hut Hot Pouch 3D TV Commercial

Normadihah, Mohamad Nor (2005) Pizza Hut Hot Pouch 3D TV Commercial. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays our television is flooded by various kind of advertisement. The are all sort of advertisement like the old plain video type advertisement until the creative animation advertisement or the combination of both. This thesis is about 3D animation in advertising a product. But, it focuses more on how the 3D animation created. What technique that can be used to create a good 3D animation and other specifications that needs attention when developing it.This thesis also focuses on product visualization. Consumers today are become more and more cautions about products they used. The urges of wanting to know how the product is made or functioning develop into a guideline for them to buy a product. Aware of this new pattern of buying, the entrepreneur add a visualization part in their commercial to attract consumers. Good visualization help to increase better understanding about the product and become a tool of selling it.Beside explaining the topics above, this thesis also describe the work ordeal for this project. A methodology is created to organize the workload. This methodology consists of six phases which are the planning, analysis , preproduction, production post-production and delivery phase. Each phase plays crucial part in the project development. In addition, this thesis will explain in details each task done in order to accomplish the project.

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