A Study On Profile Design Of Scarves That Can Influence The Aesthetic Value And Product Evaluation Using Kano Model Method And IPA

Hadzlin, Nur Nabilah (2017) A Study On Profile Design Of Scarves That Can Influence The Aesthetic Value And Product Evaluation Using Kano Model Method And IPA. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays,the fashion designers are creating the scarf design based on the trends.There is no available tools and guidelines that can help the designers in designing the scarves.The purpose approach of this study is to identified the aesthetic value requirements based on customer preference in order to increase the product evaluation.This study thus attempts to integrate the Kano Model Method and Importance Performance Analysis (IPA) to identify the characteristic of aesthetic value in a product based on the customer preference.The aesthetic value based on customer preference will influence the customers to choose or purchase it.The survey method used is a questionnaire which is performed in two phases :(1) phase I;(2)phase II (Real Test).In first phase,there were 500 respondents involved to complete the questionnaires about the product which is material and design consideration,customer motivation and Kano attributes questions.The results gained from this study is about the characteristic of profile design of scarves.This characteristic are mostly classified into attractive-dimensional and must-be attributes by the Kano Model Method which are‘Stylish’,‘Durable’,‘Modern’,‘Simple’,and ‘Up-to-date’.In order to validate the requirement,the second phase of questionnaires included sixteen design of scarves in the current market.There were 200 respondents involved to complete the questionnaires The respondents need to classified the designs based on the requirements obtained from the first phase questionnaire .In this phase,the most preferred design by the respondents are design 8,design 10,design 14 and design 16 (refer to Table 4.23).The final profile design consist of aesthetic value that can attract the customers.

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