A Comparison Of Hand Phone Primary Packaging By Using Pugh Method (Case Study)

Nuranisha, Mat Ghani (2007) A Comparison Of Hand Phone Primary Packaging By Using Pugh Method (Case Study). Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

In the market today, there are various method used by hand phone manufacturer to package their hand phone product. This paperwork contains the report of a comparison of hand phone primary packaging by using Pugh Method. The main purpose of this project is to propose a guideline of hand phone primary packaging. In order to achieve the objective of this project, there are a systematic methodology procedure has been presented in this report. At beginning of the project, the problems, objectives and scopes have been identified to lead the researcher to achieve the target efficiently. The project started by performing a market study. Then questionnaires were distributed to the respondent to make a survey in order to gather information's. The existing product in the market will study on their design of the product and material used based on the survey result. A benchmarking on the six different types of the hand phone packaging box was made. Then a Pugh method concept used to compare the products in order to choose the best product based on the elements that have been studied. The result from the Pugh method was used as a guide to develop a guideline for hand phone primary packaging. The best product will be discussed from their strength elements. From this evaluation, the guideline ofthe hand phone primary packaging was developed. And finally, the conclusion and future work was presented to conclude the study that was done.

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