A study on Kansei Engineering on product development using AHP Method

Ravintheran, Suhanthan (2019) A study on Kansei Engineering on product development using AHP Method. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Creating a product that highly fulfils the demand for customer satisfaction is often complicated and confusing. Customer satisfaction came from their feelings toward the product. Customer satisfaction came from their feelings towards the product. Also, this feeling of satisfaction is different between each person. This is because each person has their own demand in order to feel satisfied. Currently, those feeling of demand isn’t possible to be recognizing a thoroughly scientific approach. This paper is about designing and developing a product that can fulfil customer demand by using Kansei Engineering approach. Kansei Engineering is a method that uses a statistical approach to analyse the customer feeling satisfied and to transfer the analysed data to the design domain. Kansei Engineering has been developed by Mitsuo Nagamachi in Hiroshima in around 1970s by Jiao et al., (2006). This method allows the customer’s emotional response to being linked to a product or service with their properties and characteristics. In this study, a student is required to identify the elements for service attributes/requirements. One of the essential elements that should be taken into consideration is the trust attributes/requirements. For this purpose, the questionnaire is distributing to the students and staffs in order to elicit the design attributes/requirements, emotional toward the product, and technical attributes related to product development and quality. The Analytical Hierarchy Process (AHP) is used to determine the dimension of product development and quality.

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