Facial Characteristic Of Product Preferences Based On Phi Approach Towards Aesthetics

Abang Let, Abang Mohd Elna Fiqri (2017) Facial Characteristic Of Product Preferences Based On Phi Approach Towards Aesthetics. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this study is to identify and investigate the customers facial characteristics based on customer satisfaction and preferences in semantic differential versus image toward Kansei Engineering.This project will analyze the customer emotional feeling and impression about the product ( car design ),through the survey conducted towards 210 higher education students,staff at Universiti Teknikal Malaysia Melaka (UTEM) and citizen of Melaka.There are three types of car design used in this project,while the questionnaire developed is to analyze the car design or shape of the car product as an important factor in automobile business.The analysis conducted in this project will be using image processing (FBI Edu Plus) in order to determine the priorities required to the characteristics of customers based on facial attributes, while the software used to get the data about the questionnaire is Microsoft Excel for restoring all the Mathematical character.In this project, the Statistical Package for Social Sciences (SPSS) is used to analyze the respondent’s answers for statistical data based on what customer’s needs when they purchase a product and also what the particular related attributes to their preferences characteristics on car design.There are 5 out of 20 designs for each car type that choose by respondents as the most preference design profile. Meanwhile for the Kansei Word,5 out of 10 Kansei Word were chose by the respondents to represent the design profile.After data analysis were obtained the Mathematical equation was develop using Microsoft Excel. Based on mathematical equation the preference Kansei word for each type of cars was determined in which quadrant. For the city car represent in quadrant 1 and Sedan car represent in quadrant 2.

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