A study on profile design using Kano-AHP approach for baju muslimah product

Tormudzi, Umi Nurnajeha (2017) A study on profile design using Kano-AHP approach for baju muslimah product. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This paper is a study on profile design using Kano-AHP approach for Baju Muslimah. In this study, a comprehensive approach between a product design and customer need that can fulfill the requirement can be developed. The survey method used is a questionnaire which is performed in two types of questionnaire (Kano method and Product Design). There were 500 respondents involved to complete the questionnaires. The questionnaires included 16 current baju muslimah designs, material and design consideration, customer motivation, Kano attributes questions (Functional and Dysfunctional), and the six words that represent the emotional of customer toward product baju muslimah. According to the result, there are three designs that the respondents preferred which are Design 14, Design 7 and Design 6. All of the preferred design is described as ‘Up to Date’ design by the respondents. Also, seven Kano attributes that respondents choose from the Kano attributes question (Functional and Dysfunctional). There are three attributes that respondent choose from the questionnaires which are ‘must-be’ attribute as the important to have in the design of baju muslimah, followed by ‘attractive’ attribute and ‘one-dimensional’ attribute. In a conclusion, by using Kano method and AHP analysis a suitable attribute and aesthetic element that can improved the design is identified.

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