An analysis and measurement for the customer design preferences

Wan Yaacob, Wan Nur Hidayah (2016) An analysis and measurement for the customer design preferences. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

	Text (24 Pages) An Analysis And Measurement For The Customer Design Preferences 24 Pages.pdf - Submitted Version Download (389kB)
Preview	Text (Full text) An analysis and measurement for the customer design preferences.pdf - Submitted Version Download (55MB) | Preview

Abstract

In today's aggressive market, the company has to carry out the relevant strategy in order to fulfill their customers' needs (Cross, 2000). All companies have to, therefore, prioritize their 'real extraordinary' consciousness to catch customer design preferences before to produce a certain product since customer design has become the primary concern of the companies’ strategy. According to Hsiao et al., (2010-357) this is due to product designs have to move from the production oriented approach to a marketing-oriented approach, and finally to a customer oriented approach. Since the customers are not only to demand the quality of product (but also their satisfaction in psychological emotion conditions about the product to be purchased), therefore, it is important for producer to employ the improvement approaches in their product development in order to satisfy their customer needs and feelings. A company that can develop a product to fulfill the customers’ needs (that meet their psychological needs) will be benefited to a profitable return when the product goes to market (Shieh, 2011:205). To address these issues, several methods have been developed to support the valuation of customer’s satisfaction in the effort to understand the customer’s needs and desire (Lokman, 2010:1).

Actions (login required)

View Item