A Study Of Consumer Perception On Nanotechnology In Cosmetic Products In Melaka

Chew, Choy Wen (2014) A Study Of Consumer Perception On Nanotechnology In Cosmetic Products In Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays, innovation is important in order to gain competitive advantage and differentiate product by each others. This condition is same to the cosmetic industry which cosmetic industry has applied nanotechnology in product. This raises some uncertainties due to innovated cosmetic product is lack of research and development conducted on it. Hence, this research was wanted to evaluate consumer knowledge and consumer perception on nanotechnology in cosmetic products by using theory reasoned action (TRA) advocated by Fishbein and Ajzen (1975). This was a descriptive research and using survey strategy to collecting primary data. Questionnaire was distributed to a 150 respondents randomly and data collected were analysed quantitatively. As a conclusion, consumer knowledge, attitude towards behavior and subjective norm were showed significant relationship towards perception nanotechnology in cosmetic product. This means that consumer has knowledge on the nanotechnology cosmetic product and they have good attitude and subjective norm towards nanotechnology cosmetic product.

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