Study and analysis physiognomic toward the product design (Kansei engineering)

Wan Nor Azman, Wan Ainul Syafika (2016) Study and analysis physiognomic toward the product design (Kansei engineering). Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In today's aggressive competitive market, to develop a new product that very relevant and match to the consumer' needs and tastes is as a critical issue in the product development as a part of business strategy. This is because of customer satisfaction has turned into a key component in business strategy (Gitman & Carl, 2005) and put at the highest point of the need list of each organization on how they can always suitable to deliver the market with their relevant products (Jiao et al., 2006). This is due to customers are more demanding and much more selective in their choices (Huynh et al., 2010:575). In facts, they expect the pleasure through fulfilling of their emotions and psychological needs (Barone et al., 2007:690). To enhance the engaging quality, the company have to launch an attractive product that should fulfil the objectives of individual customer needs (Mamaghani & Tajoddinib, 2010).

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