Passenger Satisfaction On Information Towards The ITS Components Of Rapid Kuantan Bus Service

Bachok, Muhammad Yusuf Khatir (2014) Passenger Satisfaction On Information Towards The ITS Components Of Rapid Kuantan Bus Service. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this study is to investigate the passenger satisfaction on information provided using Intelligent Transportation System (ITS) components by Rapid Kuantan service. Another aim is to identify the dominant variable of ITS components with the passenger satisfaction on information of the Rapid Kuantan service. The method used in this research is quantitative method where the researcher had conducted a questionnaire survey to the passenger of Rapid Kuantan service. The sample for the research is 100 respondents. The questionnaire collected from the passenger had been analysed and developed as findings. The result had showed that there are significant correlations between ITS components which are Bus LED Destination, Bus Next-Stop Sign, Audio Voice Announcement System, Multimedia Passenger Information and also Bus Station Display System with the passenger satisfaction in partially and also in simultaneously. As the conclusion, the research will help Rapid Kuantan service to identify the performance of implementation of ITS components in the bus towards the passenger satisfaction and can be used as reference to other bus company which wish to implement the same system that can manage its management of passenger information system.

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