Renewable Energy Adoption As Energy Efficiency : A Case Study Of Biomass Conversion To Biofuels In Petronas Malaysia

Roshman, Rozlina (2014) Renewable Energy Adoption As Energy Efficiency : A Case Study Of Biomass Conversion To Biofuels In Petronas Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) Renewable Energy Adoption As Energy Efficiency ; A Case Study Of Biomass Conversion To Biofuels In Petronas Malaysia.pdf - Submitted Version Download (690kB)

Abstract

Technology adoption is in absorbing state as we are rarely observing a new technology being abandoned in a favor of old one (Hall and Khan, 2002). It is claimed that it will contribute to the economic development of a country and can act as a toll for competitive advantage to sustain with the development of an economy. However, Schumpeterian argue that the uncertainty about the benefits of a new technology slowing down the speed of diffusion for a larger size and strong market power due to multiple bureaucracy. Moreover, it is more expensive for a larger an older firm to adopt new technology because they have many resources and human capital (H. Rebecca and C. Kim, 1990). Besides, it is expensive to convert entire network to new technology. This dissertation is exploring in how technology adoption in biomass conversion to biofuel in Petronas, Malaysia. Biomass is uncommon in Malaysia. Therefore, it is required for researcher to consider the factors of biomass technology to be adopted in Petronas, Malaysia, the strategies that Petronas will proposed, and the innovative solution for the technology adoption to be occurred. The methodology used in this study is qualitative method. Questionnaires were distributed among 30 respondents which include Petronas’ staff, University Technology Petronas’ students, and residents in Tronoh. Petronas was chosen because this company had approached to green and sustainability in order to reduce the emission of Green House Gases (GHG). The finding of the study shows that the technology adoption for biomass is helpful to enhance the energy efficiency in Petronas, Malaysia.

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