Innovative Packaging Design To Enhance The Performance Toward Global Market At Bumiputra SME's Food Company

Hamsani, Nurul Fatiehah (2016) Innovative Packaging Design To Enhance The Performance Toward Global Market At Bumiputra SME's Food Company. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text Innovative Packaging Design To Enhance The Performance Toward Global Market At Bumiputra SME's Food Company 24 Pages.pdf - Submitted Version Download (945kB)

Abstract

Packaging design is the main important things that can give the bad or good impression towards customer attraction especially food packaging industry. This is because people will more catch on the product with the colourful design, clearly information and easy to pronouns the brand. So this study will to investigate the packaging components which is colour, typography and re-branding that can attract the customer to purchase the food product. Through this study, the authors have conducted interview with the person in management of selected company in Small Medium Enterprise (SMEs) from food industry. Through interviews, the author asked question related to the issue of how to increase the performance of company and bring the product to global market. This study can acknowledge the company which element is more powerful in term of packaging design and do an innovation toward the element correctly to improve the performance of Small Medium Enterprise (SMEs) in food industry.

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