Convolution design profile toward kansei engineering

Abdullah, Nordianaaida (2015) Convolution design profile toward kansei engineering. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this study is to identify and investigate the customers emotional feeling (product design) based on customer satisfaction and preferences in semantic differential versus image product toward Kansei Engineering. This project analyzes the customer emotional feeling and impression about the product (car design), through the survey conducted towards 511 students and staff at Universiti Teknikal Malaysia Melaka (UTeM) and citizen of Melaka at Melaka Central. There are three types of car design used in this project and were analyzed using Image processing in order to determine the priorities required to the characteristic product design, while the software used to get the data about the design profile carried out in this study is Curve Expert for the mathematical equation. In this project, the Statistical Package for the Social Sciences (SPSS) is used to analyse and obtain the correlation for statistical data based on what customers’ needs when they purchase a product and also what the particular related attributes to their preferences characteristics on car design. There are 6 out of 20 design profiles for each car types that choose by respondents as the most preference design profile. Meanwhile for the Kansei words 5 out of 15 Kansei words were chose by respondents to represent the design profile. After data analysis were obtained the mathematical equation was develop using Curve Expert. Based on mathematical equation the preference Kansei word for each type of cars was determined in which quadrant. For the city car the ‘Simple’ represent in quadrant 1, for sedan ‘Exclusive’ represent in quadrant 2 and for the MPV ‘Exclusive’ represent in quadrant 3. To validate the data obtain in main survey, post-test was conducted and the result is same as the main survey.

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