Study on physical form of consumer products in product designing towards brand recognition

Omar, Khairul Akma (2015) Study on physical form of consumer products in product designing towards brand recognition. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

	Text (24 Pages) Study On Physical Form Of Consumer Products In Product Designing Towards Brand Recognition.pdf - Submitted Version Download (416kB)
	Text (Full Text) Study on Physical Form of Consumer Products in Product Designing Towards Brand Recognition.pdf - Submitted Version Restricted to Repository staff only Download (2MB)

Abstract

Dealing with brands is a process, and there are many areas which the company needs to pay attention to when having a brand. However, first the company needs to make the consumers aware of the brand identity design, so the consumers will be able recall or recognize the brand and after this form an approach towards the brand. Knowing how the consumer will make a decision to purchase a brand is important for companies, and here the level of involvement in the purchase and the consumer’s perceived difference between the brands in the product category, will influence the consumer’s decision process. Therefore, investigating the target customers’ needs and preferences are becoming a vital issue for sustainable business success. This report is to study on physical form of consumer product in product designing towards brand recognition. This project focused focus on toothbrush holder design identity from different brands. The objective of this paper is to analyse design identity of toothbrush holder towards brand recognition. The research approach combines the perspectives of product design semantics and brand research and it’s clearly indicates the value of strategically managed product design. Next objective is to identify on design identity of brand recognition on toothbrush holder and able to design and develop prototyping of final design toothbrush base on consumer needs without compromising the original design identity. There are two survey include in this report. Preliminary Survey is to identify the customer need for design concept of toothbrush holder. Main survey is to identify brand loyalty and to find final design concept of toothbrush holder. Of all information data collected, created a prototype.

Actions (login required)

View Item