Nusaibah, Mansor and Siti Norbaya, Yahaya and Nurul Zarirah, Nizam and Othman, Aman (2012) Consumers Acceptance Towards Green Technology in Automotive Industries. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Abstract
The environmental global issues reposition industries to produce more environmental friendly product that will reduce damages towards global environment leading to adoption of green technology including automotive industries. However, Malaysian consumers· readiness to accept green technology embedded in vehicle need researching. Based on cost and benefit anal ysis, this research aims at revealing buying decision on vehicle adopting green technology testing on sample of regression is used. The study reveals that Malaysian consumers acceptance of environmental friendly products are still low, hence, this study provides future insight to the industries on consumer level of intention to purchase green technology based vehicle and how to move further in the technology is recommended.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Green technology, Industrial design -- Environmental aspects |
| Subjects: | T Technology > T Technology (General) T Technology > TS Manufactures |
| Divisions: | Library > Long/ Short Term Research > FPTT |
| Depositing User: | Nor Aini Md. Jali |
| Date Deposited: | 08 Dec 2014 10:05 |
| Last Modified: | 28 May 2015 04:34 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/13809 |
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