Technological Component And Its Impact On The Success Of SMI In Skin Care Product

Mohd Ridzuan, Nordin and Mohd Haizal , Mohd Husin and Imran Syakir, Mohamad and Raihani, Md. Kasim (2006) Technological Component And Its Impact On The Success Of SMI In Skin Care Product. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Facial care moisturiser is identified as the most marketable product in the cosmetics and toiletries segment. Moisturiser is used to restore the barrier function of the epidermis; provide a soothing protective film; increase water content and other additional properties such as anti-ageing. The function is dependent on the ingredients used in the formulation of product. Application of technological innovative ingredients is desirable to ensure the competitiveness and sustainability of moisturising product in the market. The future of Malaysian skin care product is hence dependent on the application of science and technology of the formulation. This study were conducted in two stages to identify the ingredients used in both the selected local and foreign brands facial moisturiser and to observe any differences in the formulation between the local and foreign brand facial moisturiser. The next analyses were conducted on the marketing aspect and the advertisement approached of both the local and foreign brand's marketers to market their facial moisturiser.

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