An Integration Of Affective Engineering In Product Design Analysis - [The Using Of Kano Model With Kansei Engineering For Evaluating The Design Product) - Case Study] (Product - Pen)

Muhammad Hazwan, Arzmi (2013) An Integration Of Affective Engineering In Product Design Analysis - [The Using Of Kano Model With Kansei Engineering For Evaluating The Design Product) - Case Study] (Product - Pen). Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Through the creating of a product that highly fulfills the demand of the customer is often complicated and confusing. This is due to customer demand for the satisfactions state is coming from the feelings toward the product. This study analyzes the design and characterization of the product related to the affective or emotional characteristic of products. In this study, the method used are Kansei Engineering applied in the Semantic Differential in order to translate consumers’ feelings and Kano Model to determine the priority attribute required by the customers. By combining these two methods, all features of the products can be prioritized based on the importance for fulfilling the customer demands. The surveys conducted in this study were based on interview and questionnaires distributed. This study found that the Kansei words related to the product design (pen design) were “Irritating-Convenience” (IC), “Ugly-Beautiful” (UB), “Simple-Stylish” (SS), “Boring-Attractive” (BA), “Miserable-Comfortable” (MC) and “Slippery-Firm” (SF). Based on the survey carried to 700 respondents in Melaka, specifically the students, the proposed design no.7 was as the most preference design by them. The most respondents articulated the design to their quality feeling as Miserable - Comfortable” (MC) and “Irritating - Convenience” (IC). While towards Kano method, they justified as Indifferent (I) of quality attribute. The preference decision used in this study is by using Analytical Hierarchy Process (AHP) and Fuzzy Analytical Hierarchy Process (FAHP). The analysis carried out in this study is by using SPSS and Expert choice software, while the post test analysis is conducted to validate the previous results. This study found that the design characteristics decided by most of respondents is the pen that have clicked top, pocket clipped, and without finger grips.

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