Study And Analysis Of The Engineering Quality Feelings Based On Affective Response To Dimensional Integration Of Product Shapes Design Case Study [Product - Spectacles]

Muhammad Hannan, Kamarzaman (2013) Study And Analysis Of The Engineering Quality Feelings Based On Affective Response To Dimensional Integration Of Product Shapes Design Case Study [Product - Spectacles]. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this study is to identify and evaluate the characteristics of product design related to affective/ emotional values (quality feelings) based on Kansei Engineering perspective. This study reviews and analyze the design requirements towards the product shape basis of the product (spectacles design), through the survey conducted towards 1000 higher education students as the respondents in Melaka. The analysis conducted in this study was using the Analytical Hierarchy Process (AHP) and manipulation data based on Fuzzy Logic method; in order to find the priorities required to the characteristics of product design. The software used for the decision making carried out in this study was Expert Choice, while to manipulate the data into Fuzzy Logic was MatLab software. The analysis carried out through statistical calculation was using SPSS v16 in order to determine the correlation among the product shapes and the characteristics of product based on Kansei words. This study found that the most preferred of Rim design was Type-1 and 6, where the overall of Kansei word preference was “Beautiful-Attractive”. While to the Lens shape (that is Type-1) and Arm type (that are Type-1 and 3), the overall Kansei words preferences were “Lame-Cool”. Here, the spectacle construction of integrated designs based on such preferences of each parts were combined into 3 designs for Post Test survey, where the Design no. 1 (full rim, rectangular lens, thick arm) is the most preferred by the respondents. Most of the respondents articulated this design as “Fragile-Robust”, while Design no. 2 and Design no 3 as “Lame-Cool” respectively. Through the resurvey by post test carried out, this study found that the most preferences of 3 integrated design based on the emotional quality were articulated as “Lame-Cool”. This most preference of Kansei words based on the integrated designs versus the parts design is slightly different due to when they were integrated or combined, the most preferences result to the design product is easily identified on what their differences or similarities. This is due to the humans emotional are naturally triggered on what the most of similarity and/or incongruity appearances of design. In this study, “Lame-Cool” word is the articulation of the lens and arm design.

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