A Study And Analysis Of Product Design And Development Using Kansei Engineering

Nor Affendy, Norizan (2013) A Study And Analysis Of Product Design And Development Using Kansei Engineering. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Creating a product that highly fulfils the demand of the customer satisfaction is often complicated and confusing. The customer satisfactions came from their feelings toward the product. Also, this feeling of satisfaction is different between each person. This is because each person has their own demand in order to feel satisfied. Currently those feeling of demand aren’t possible to be recognizing through scientific approach. This paper is about designing and developing product that can fulfill customer demand by using Kansei Engineering approach. Kansei Engineering is a method that uses statistical approach to analyze the customer feeling satisfaction and to transfer the analyzed data to the design domain. Kansei Engineering has been developed by Mitsuo Nagamachi in Hiroshima in around 1970’s by Jiao et al, (2006). This method allows customer's emotional responses to be linked to a product or service with their properties and characteristics. In consequence, products can be designed to bring forward the intended feeling. Since Kansei engineering used semantic differential to translate consumers feelings, Kano Models were used in order to determine the priority attribute needed by the customers. Kano models are quantitative methods that use pair wise to increase the effectiveness of the questionnaire. By combining these two methods, all feature of the product can be prioritizing their importance in fulfilling the customer demands.

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