A study of hybrid car sales and maintenance management at Honda MITC Melaka

Sairi, Muhammad Adam Syakirin (2025) A study of hybrid car sales and maintenance management at Honda MITC Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This research examines the dynamics of hybrid car sales and service management at Honda Malaysia, specifically at the Melaka International Trade Centre (MITC) branch, in the context of Malaysia's environmental sustainability goals. Hybrid vehicles, which integrate internal combustion engines with electric propulsion systems, offer significant environmental and economic benefits but face challenges such as high initial costs and complex maintenance requirements. This study aims to understand the factors driving increased hybrid car sales at Honda MITC Melaka and the dealership’s approach to repairs and maintenance. A qualitative research design was employed, utilizing semi-structured interviews with key stakeholders, including Honda dealership managers, hybrid car owners, technicians, and industry experts. Thematic analysis identified critical factors influencing hybrid vehicle adoption, service experiences, maintenance challenges, and management strategies. Findings indicate that environmental awareness, government incentives, and technological advancements have contributed to the growing acceptance of hybrid vehicles. However, challenges such as system complexity, limited charging infrastructure, and user awareness persist. Honda MITC Melaka addresses these issues through targeted training programs, proactive maintenance strategies, and continuous technological improvements to ensure vehicle performance and reliability. This study enhances the understanding of hybrid vehicle adoption and maintenance management in Malaysia, providing valuable insights for industry stakeholders, regulators, and researchers. To further support the hybrid car industry and achieve sustainability goals, recommendations include increasing public awareness, investing in infrastructure development, and fostering ongoing technological innovation.

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