Ibrahim, Nur Haslamatul Akma (2025) Customer interest in artificial intelligent domestic product for marketing purpose. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
|
Text (Full Text)
Customer interest in artificial intelligent domestic product for marketing purpose.pdf - Submitted Version Download (1MB) | Preview |
Abstract
This study investigates the primary elements influencing Malaysian consumers' interest in AI- powered household goods, as well as the consequences for marketing strategies. Using the Stimulus-Organism-Response theoretical framework, this study examines problems such as consumer awareness, cultural influence, economic considerations, and perceived value of AI products. Qualitative interviews were conducted with 6 participants who utilise AI technology on a daily basis in the Melaka district. The findings are likely to help firms and policymakers develop better marketing tactics, increase engagement and trust, and deploy AI technology. This study intends to contribute to the discussion of AI's role in modern marketing and consumer behaviour, as well as to promote innovation and economic progress in Malaysia and its environs.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | AI, Artificial Intelligence, Marketing, Technology, Qualitative |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 12 Jun 2025 04:43 |
| Last Modified: | 12 Jun 2025 04:44 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/35985 |
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics