Analyzing the factors affecting consumers' intention to adopt electric vehicles (EVs) in south zone of Malaysia

Ng, Chin Shin (2025) Analyzing the factors affecting consumers' intention to adopt electric vehicles (EVs) in south zone of Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Preview

Text (Full Text) Analyzing the factors affecting consumers' intention to adopt electric vehicles (EVs) in south zone of Malaysia.pdf - Submitted Version Download (1MB) | Preview

Abstract

The introduction highlights the increasing significance of electric vehicles (EVs) in the context of sustainable mobility and environmental conservation. It underscores the importance of understanding consumer behavior to foster the adoption of EVs in Malaysia. The background study provides an overview of the current automotive market in Malaysia, emphasizing the need for a transition to electric mobility to reduce carbon emissions and dependency on fossil fuels. The problem statement stresses the necessity of identifying the factors influencing Malaysian consumers' intention to adopt EVs, noting the potential economic and environmental benefits of widespread EV adoption. The research questions focus on the relationship between consumers' intention to adopt EVs and perceived usefulness (PU), the impact of perceived ease of use (PEOU), Social Influence (SI), Facilitiating Conditions (FC), Consumers’ Attitude (AT) on consumers’ intention to adopt EVs. The research objectives aim to analyze these relationships and evaluate the key determinants of EV adoption among Malaysian consumers. The scope and limitations of the study specify that it concentrates on consumers in South zone of Malaysia and employs the final version of the Technology Acceptance Model (TAM 1.0) by Venkatesh and Davis (1996). The study will distribute questionnaires to a representative sample of 345 respondents, and the findings will be generalized to the regional context. Limitations include the regional focus and potential variations in consumer behavior across different areas. The significance of the study lies in providing insights into the factors driving EV adoption, which can inform policymakers, automakers, and stakeholders in developing effective strategies for promoting EV usage. This research serves as a valuable reference for understanding consumer behavior towards EVs and supporting the transition to sustainable mobility in south zone of Malaysia (Johor). Overall, this abstract offers a concise summary of the key points, setting the stage for the subsequent chapters of the research.

Actions (login required)

View Item