Mohd Apendi, Nurizzah Liyana (2025) The role of digital marketing training in fostering youth entrepreneurship. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
Youth entrepreneurship is a crucial research topic, especially considering the growing significance of digital skills in the modern workforce. Thus, this research aims to identify the role of digital marketing training in fostering youth entrepreneurship. Three variables which are types of digital marketing training programs, effectiveness of digital marketing training approaches and digital marketing training program intensity will be measured. Concerning quantitative research, this study distributes a questionnaire to 371 target respondents and the data was collected and analysed by using SPSS, Reliability, Pearson Correlation Analysis and Multiple Regression Analysis. Data were gathered from young entrepreneurs on the east coast of Malaysia using a quantitative research approach.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Types of digital marketing training, Effectiveness of digital marketing training aproach |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 12 Jun 2025 04:04 |
| Last Modified: | 12 Jun 2025 04:04 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/35974 |
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