Salim, Nur Hanani (2025) The effect of digital entrepreneurship adoption on business success. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
This study looks at the influence of digital entrepreneurship adoption on business performance, specifically how digital tools, platforms, and tactics contribute to growth, competitiveness, and overall success across sectors. The study takes a mixed-methods approach, analysing quantitative data from surveys as well as qualitative insights from interviews with entrepreneurs and company executives, looking at KPIs including revenue growth, market expansion, customer engagement, and operational efficiency. The findings show that organisations who implement digital entrepreneurship techniques see considerable benefits in these areas as a result of increased online presence, data-driven decision-making, and simplified processes. The report emphasises the value of digital skills, infrastructure, and supporting policies, while also noting issues such as cybersecurity concerns and the digital divide.
| Item Type: | Final Year Project (Project Report) |
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| Uncontrolled Keywords: | Digital Entrepreneurship, Business Performance, Digital Tools, Digital Platforms, Digital Marketing, Competitiveness, Revenue Growth, Market Expansion, Customer Engagement, Operational Efficiency, Data-Driven Decision-Making, Digital Skills, Cybersecurity, Digital Divide |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 12 Jun 2025 04:03 |
| Last Modified: | 12 Jun 2025 04:03 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/35964 |
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