Business strategy in empowering SMEs export performance in Johor

Abd Karim, Ida Rohayu (2025) Business strategy in empowering SMEs export performance in Johor. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The paper entitled, Business Strategy in empowering SMEs export performance in Johor reveals the importance of small and medium enterprises in economic development, especially in less developed states such as Johor in Malaysia. SMEs are important in job creation, revenue generation and general economic activity. Even though they play a crucial role in the economic growth of countries, SMEs struggle with certain issues like lack of funding, insufficient knowledge in market development, and the existence of larger companies with which they have to compete. This paper explores the potential business solutions that may help SMEs enhance their export performance by focusing on internal strengths and external resources, for example, policy encouragement, funding, and knowledge. As an area of focus, strategic management, innovation and networking are seen as critical ingredients for enabling SMEs to compete internationally. Other findings of the study include the role of technology and policy as far as the improvement of SME competencies is concerned. Moreover, the research recognizes key challenges such as limited funds, inadequate knowledge in international trade, and technological issues, as well as special strategic approaches aimed at overcoming these challenges. In achieving these objectives, the research will offer practical recommendations to SMEs, governments, and business boosters to advance global competitiveness and, in turn, regional development.

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