Zawawi, Putri Batrisyia Balqis (2024) The effect of hypermarket visual appeals to improve customer satisfaction. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
Customer satisfaction is a measure of a hypermarket's ability to compare its services to those of other companies. To determine whether the customer can feel the experience at the store, or even when shopping. It is only a matter of time before all client requirements are emphasised, allowing Malaysian hypermarkets to boost their business. Satisfaction can also come in many forms, such as the availability of products in the store, staff responsiveness to customer service, and the convenience of shopping at the business. It is critical to establish an engaging and visually appealing atmosphere to ensure consumer happiness. The layout and product placement within a store have a huge impact on the overall consumer experience. This thesis aims to explore the effect of hypermarket visual appeals to improve customer satisfaction and the level of customer satisfaction based on hypermarket visual appeals.
| Item Type: | Final Year Project (Project Report) |
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| Uncontrolled Keywords: | Hypermarket visual appeals, Store image attributes, Store ambience, Product placement, Customer satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Sabariah Ismail |
| Date Deposited: | 04 Jun 2025 02:35 |
| Last Modified: | 04 Jun 2025 02:35 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/35802 |
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