Promoting behavioral changes through animation

Lim, Fang Keat (2016) Promoting behavioral changes through animation. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This project is to develop an animated short film to acknowledges people about environmental issues. Currently, animations are mainly used for entertainment purposes only. The project will focus on using animation as the medium to deliver information. To fulfill the purpose, this project will deliver an animated short film and the animation will be suitable for a wide range of audiences, entertain to watch and contains meaningful message. While there’re various types of animated film, 2D animation is picked as the kind of animation to be implement. Although it’s define as two dimensional animated short film, special treatments are given to prevent the animation to looks flat. Special effects are also added to further enrich the content of the animation. Anyways, a short film will not be interesting without a good storyline; hence, efforts are given to produce an original content that is simple yet meaningful. Software such as Adobe Photoshop and Adobe After Effects are used to create the project’s assets. The development process is divided into three different phases, which includes pre-production, production and post-production. Throughout the whole production, the outcomes are often revisited and revised. When the iterations reached the standard desired, testing are conducted. Questionnaires are distributed to the audiences and test users through online. Test data are then being collected and analyzed to get results that are meaningful to the project. From the data gathered and the results from analyses, it is believed that the animated short film is able to convey the message intended and short animation is an effective approach to deliver information and messages to the audiences.

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