The use of information and communication technologies in marketing strategy of smart reader kids

Wong, Yoong Hui (2023) The use of information and communication technologies in marketing strategy of smart reader kids. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

There is a need for education centre to use marketing tools such as Information and Communication Technologies (ICTs) to promote their programs and values because the existing great competition amongst the public and private education institution especially after the movement control order (MCO) period. These strategies will guarantee that each preschool continues to provide more valued services to the parents and students. As a result, the purpose of the study was to explore the use of ICTs that benefited the Smart Reader Kids education centre. At this study, an exploratory research design and a qualitative research method were used because it allowed the researcher to obtain a deeper understanding of the use of ICTs in the marketing strategy of Smart Reader Kids through collecting information from the interview session. The first research question had been achieved as the ICT tools used in marketing strategy of Smart Reader Kids included website, email and search engine. The second and third research objective had also been achieved. Overall, this research is beneficial to both the researcher and educational institutions in order to create a successful marketing strategy that involved ICTs to face strict competition.

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