Marketing challenges for growth of the high-tech SME

Sim, Adeline Qiu Wen (2022) Marketing challenges for growth of the high-tech SME. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In recent years, SMEs have played a significant part in expanding a company's marketing and growth. The development of "knowledge-based" or "smart"economies is significantly aided by the participation of high-tech SME company. However, having a technical advantage is not a guarantee of success for a high-tech SME and several SMEs do not want to modify their beliefs and confront the marketing challenge. This research studied the marketing challenges that high-tech SME growth faces. The researcher was determining the relationship between independent variables (customer STP, acquiring market intelligence, and market creation) and dependent variable (the growth of high-tech SMEs). In the research, a descriptive quantitative survey approach was used. The population of the study consisted of all high-tech SMEs in Melaka. Therefore, 161 respondents were selected at random for the study. Several analysis methods had been used in this research which are Cronbach’s Alpha analysis, descriptive analysis, Pearson’s Correlation analysis, and Multiple Regression analysis. The SPSS output showed a significant result between customer STP, acquiring market intelligence and market creation with growth of the high-tech SMEs because of the strongly agreed responses. Thus hypothesis testing is accepted. Utilizing a well-structured Like rt-scale questionnaire, the link between marketing problems was evaluated. The result showed that customer STP, acquiring market intelligence, and market creation had shown a significant relationship with the growth of high-tech SMEs.

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