Advertising as a powerful instrument for online purchasing decision among UTeM student

Renganathan, Kalaivani (2023) Advertising as a powerful instrument for online purchasing decision among UTeM student. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Many firms have included the internet into their advertising mix in order to profit on digital resources as technology continues to pervade our everyday routines. Shopping on the internet has proven to be a great strategy to improve global trade by increasing demand, increasing expenditure, and creating new jobs. Although customers will refuse to make purchases if they cannot mentally see or visualize how it will look once it is unpacked, they are compelled to return to the old method of purchasing things because stores do not provide complete product information through online, they are compelled to return to the old method of purchasing things because product brands do not provide complete product information through online. The purpose of this research is to determine the best online purchasing tool for consumer decision- making and to determine the most important aspect in advertising that attracts customers to make online purchases. This research used a range of online purchasing decisions between interpersonal utility, information seeking, entertainment, passing time, and convenience. As a result, surveys will be prepared using Google Forms and distributed to 150 people. This study would provide most importance factor through advertising for online purchasing decision and how it is helps to promote their brands in a better way and focused on UTeM students in Melaka, Malaysia.

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