RFID smart trolley implementation satisfaction among hypermarkets’ customers in Melaka

Mohd Amiruddin, Nur Farhanis Illyana (2023) RFID smart trolley implementation satisfaction among hypermarkets’ customers in Melaka. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

The RFID-enabled smart trolley offers a new method for hypermarket customers to pay their bills quickly and easily. Customers are dissatisfied when they cannot find the products on their shopping list in supermarkets and if no help is offered. Each product will label with an RFID tag, and the RFID reader will scan the buying goods and display it on the tablet. It also helps to reduce congestion at the checkout counters and time and effort wasted throughout the accounting process. This study focuses on implementing a smart trolley with RFID to improve customer satisfaction as they wait in billing lines. The trolley is intended to enhance market services by making them more innovative, healthful, and user-friendly. This study gives customers a better grasp of the advantages of utilizing a smart trolley with RFID when shopping. The findings may aid retail shop managers in developing and implementing more effective relationship marketing strategies. A quantitative survey with 150 respondents was conducted to explore if RFID smart trolley is implement in hypermarkets through perceived ease of use (PEOU), perceived enjoyment (PE), quality (Q), responsiveness (R), and product experience (PRE) towards customer satisfaction (CS).

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