The impact of remanufactured products in supply chain industry: Consumer value consideration

Chong, Ko Win (2023) The impact of remanufactured products in supply chain industry: Consumer value consideration. Technical Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

	Text (24 Pages) The impact of remanufactured products in supply chain industry Consumer value consideration.pdf - Submitted Version Download (242kB)
	Text (Full Text) The impact of remanufactured products in supply chain industry Consumer value consideration.pdf - Submitted Version Restricted to Repository staff only Download (1MB)

Abstract

The success of closed-loop supply chains depends on consumer acceptance of remanufactured products. However, little is known about research on how consumers value such remanufactured products. Thus, the objective of this study is to examine the consumer value considerations of remanufactured products and to determine the most critical consumer value considerations which impact the adoption of remanufactured products in supply chain industry. Consumer consideration of the value of remanufactured products were measured in terms of perceived benefits (environmental benefits and price advantages) and perceived sacrifice (perceived risks). Next, quantitative methods have been used in carrying out this research. Data were collected on a five-point Likert scale through a questionnaire in an online Google Form and distributed physically to respondents. The data was gathered from 196 respondents located in Malacca. Statistical Packages for Social Sciences (S.P.S.S) and SmartPLS were used to analyze the data. According to the results of this study, there are moderate significant links between perceived benefits and perceived sacrifice with the adoption of remanufactured products. For future reference, this study is considered a significant contribution to researchers and practitioners' better understanding of the role of consumers in closed-loop supply chains in relation to the acceptance of remanufactured products.

Actions (login required)

View Item