Factors affecting consumer purchase intention through online shopping among UTeM student

Musa, Norfarhana (2019) Factors affecting consumer purchase intention through online shopping among UTeM student. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Today, internet usage is growing rapidly and everyone is using it. Online shopping is easier because it can save you time and money for a busy customer's life one of the solutions to buy online. Users can order items online and they will be sent home and where they are. The demand for online shopping consumer purchases is important as consumers are more likely to choose products that have a good appeal if they have a positive or negative effect. The three objectives of UTeM students purchase online shopping. First, to study the vast online consumer purchasing platform, the second to know the factors that influence the purchase of consumer spending among students and the ultimate goal of studying the effect of consumer purchasing factors. Next, factors of consumer buying intention measure among students in online shopping such as pricing, viewing usage, trust and website design. For this purpose, a survey will be conducted on the basis of questionnaires and Krijcie & Morgan tables distributed among UTeM students.

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