Factors influencing customer satisfaction of social commerce in fashion industry

Rusli, Najwa Alia (2020) Factors influencing customer satisfaction of social commerce in fashion industry. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This research is approaching on the study of the factor influencing customer satisfaction of social commerce in fashion industry. The scope of research is at Peninsular Malaysia which target generation Y in Malaysia. In addition, the researcher defines on how customer satisfaction influences the business that run online especially through social commerce. Then, the researcher will investigate the relationship of customer satisfaction on social commerce and which dimension is the most influential in determining the effectiveness of customer satisfaction on social commerce towards fashion industry. Next, the method use by the researcher in this research is survey by distributing the questionnaire to the customers of social commerce which is generation Y is quantitative method. The respondents for this distribution is involving a number of respondents that being calculated using sampling data table. Total number of respondent was determined by the research location that researcher approach. Researcher will analyze the data using SPSS software in order to see the relationship between information quality, system quality and service quality in customer satisfaction on social commerce towards fashion industry. After that, researcher discussed and conclude the final data in order to see is it this research proved the research objective.

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