The influence of e-business adoption on business performance among micro-entrepreneurs

Tan, Jia Qi (2019) The influence of e-business adoption on business performance among micro-entrepreneurs. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In the recent years, electronic business plays an importance role in increasing the effectiveness and efficiency of a business. Hence, this study investigates the use of electronic business in improving business performance among micro-entrepreneurs. There are two objectives in this study which is to investigate the factors that may affect business performance of online micro-entrepreneurs; to investigate the relationship between the independent variables (e-marketing, online customer communication and online order taking system) and dependent variable (business performance); examine the most significant factors in the context of e-marketing, online customer communication and online order taking system that may affect the business performance of online micro-entrepreneurs. Quantitative method is used to collect the data among the micro-entrepreneurs in Johor, Malaysia. The questionnaire that consist the questions about the impact of e-business system in business performance is distributed to 248 respondents. Descriptive analysis, Pearson’s analysis and regression analysis are used to analyse the data collected. The result indicated that there is a significant relationship between independent variable (e-marketing, online customer communication, online order taking system) and dependent variable (business performance). Furthermore, the result of the study showed e-marketing was the most significant factor that affect the business performance. Therefore, e-business adoption plays an important role in improving the business performance in the aspects of market performance, financial performance and customer relationship performance.

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