Critical success factors and challenge of women entrepreneurs on business performance in Melaka

Soong, Kimberly Mei Ling (2019) Critical success factors and challenge of women entrepreneurs on business performance in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Women entrepreneurs in Malaysia are growing years by years and many of them had capture the trend of opportunity-driven entrepreneurship which lead them toward the success in entrepreneurial career. Women are now having the equal opportunity to attempt and become entrepreneurs. Hence, the focus of this research is to determine the critical success factors and challenge that influence women entrepreneurs in business performance in Melaka. By understanding the critical success factors and challenges can help more potential women entrepreneurs to success in their business in future. Data were collected by using questionnaires distribute to 357 respondents in Melaka. The respondents were women entrepreneurs who live or operate business in Melaka. There were five success factors that influenced the business performance of women entrepreneurs. The success factors were the personal attitude, business strategy, family support, business location and skill factor. Besides, relationship between the challenge of women entrepreneurs and their business performances is also examined in this research. In the research, the research methods used were Pearson’s correlations and linear regressions. According to the results, there was a significant relationship between the success factors (personal attribute, skills factor and family support) and challenge to towards business performance.

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