Investigation of information management strategy towards business performance

Lee, Jia Lun (2019) Investigation of information management strategy towards business performance. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In this technological era, more and more organization adopt high technology to help in managing the information within organization. The investment of technology is getting higher but there is a problem. There are several researches found out that the effort put in the investment of technology are not producing the equal results in business performance. The issue arises is the technology aspect had been over emphasized but the same attention had not been paid on the management aspect. Thus, there are needs for filling this gap. This research used a descriptive and deductive approach in the investigation. Quantitative research is being used to collect data for analysis. Multiple linear regression is used for data analysis with the use of SPSS software. Findings showed that the growth for information competitiveness is the most significant factor that affect the business performance follow by user satisfaction. The third variable contribution degree to decision making is negatively affecting the business performance.

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