Factors affecting open innovation acceptance among employee of small and medium - sized enterprise (SMEs) in Negeri Sembilan

Sim, Shin Yee (2019) Factors affecting open innovation acceptance among employee of small and medium - sized enterprise (SMEs) in Negeri Sembilan. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Open innovation is a popularized innovation model in recent years that can bring monetary value to technological knowledge and creativity of firms. In this study will focus on the motives and perceived factors that affecting open innovation acceptance among employees of SMEs in Negeri Sembilan. Thus, the researcher identifies the three factors that will influence the acceptance of open innovation to SMEs. The research methodology for data collection is quantitative approach throughout this study. Data analysis will use multiple regression analysis to proof the relationship between independent variables and dependent variable based on the research questions, objectives and theoretical framework. Data collect from respondent will analysis by statistical software to get the results and make a conclusion for this study topic.

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