A study on the y-generation attitudes towards purchase green products in Malaysia

Buang, Nur Farahain (2018) A study on the y-generation attitudes towards purchase green products in Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka,Malaysia. (Submitted)

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Abstract

The aim of this research is to examine Y -Generation attitudes towards purchasing green product.In today's world whereby technology is rapidly growing day by day, it is one of the main causes towards the changes in the environment.Nevertheless,these changes in the environment may be positively or negatively affected.It is the role of people to have the right mind set in order to keep the environment healthy.Thus,this survey is conducted to find out the Y-Generation consumers' attitude in purchasing green products.To look in further,this research will be targeted on Y-generation,with age ranging from 17 to 25. Therefore,there are three independent variables that had been identified in this research project to understand which attitudes that could affect their intention to purchase green products.This includes attitudes toward the green purchase,attitudes toward the environment,and social influence.Primary data was collected for this research proposes.Primary data were collected through questionnaire in order to investigate this research objective.150 sets of questionnaire were distributed to the respondents.The collected data were then complied by using the Software Package for Social Sciences (SPSS).The SPSS help to carry out the reliability test,descriptive analysis,multiple linear regression and Pearson correlation analysis.Therefore,this study carries out to determine the significance of contributing Y-Generation attitudes toward purchase green products in Malaysia.

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