Study On Customer Satisfaction Of Electric Bus At Melaka Historic City

Alias, Nur Alawiyah (2017) Study On Customer Satisfaction Of Electric Bus At Melaka Historic City. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Transportation is a key requirement of human travel or movement from one place to another place without taking into account the distance to the destination.Customer satisfaction and good service is one basic opportunity that helps run,to improve business and particular company profit to save loyalty customers.It’s very important to seize consumer’s perspective that companies need to know until get good understand of their needs hence satisfy them.The study purpose is to determine customer satisfaction towards electric bus at Melaka and trying to investigate the level of public transport services provided to customer and the efficient and effectiveness of the services.The quantitative analysis is used to achieve the objectives.Questionnaires were distributed to the respondents and analyzed statistically.As a whole,the results showed that respondents gave a poor perception towards electric bus services that give poor performance in Melaka.In addition,the electric bus components are designed to enhance the value of public bus services in Melaka and differ from other public bus in other developed countries.At the end of the study,there are some suggestions to improve the public transportation of electric bus in Melaka to ensure that the levels of services can meet the need and wants of customers. Besides,electric bus can give performed a good service in order to measure the relationship between the service provide by public transportation and their customer.Among its recommendations is to apply the electric bus component in the management because not only can attract the attention of the public to use public services but also can reduce the traffic congestion in Melaka.

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