Kerk, Xin Ling (2017) Factors Affecting Brand Awareness In Central Region Of Malaysia : A Study On FPTT. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Factors Affecting Brand Awareness In Central Region Of Malaysia ; A Study On FPTT.pdf - Submitted Version Download (230kB) |
Abstract
Brand awareness is the ability of potential consumers to recognize or recall of the certain brand from a certain product category. Brand Awareness has been infiltrated in service sectors across the world as well as education sector. In fact, creating brand awareness in universities is much more difficult than a product as the complexity of marketplace has increased tremendously. This research is to study the factors affecting brand awareness of higher education institution. Despite this, the research study will be focus in FPTT. In this research, students, parents and workers in central region of Malaysia play a main role in developing brand awareness of FPTT. This research study has been proposed with the research model of the factors affecting brand awareness of FPTT in central region of Malaysia. A several research method has been adopted to do the research such as descriptive research design with quantitative method, survey questionnaire and cross-sectional studies.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Advertising - Brand name products, Advertising, Marketing, Brand loyalty, Sales promotion |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 15 Oct 2018 04:10 |
| Last Modified: | 15 Oct 2018 04:10 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/21562 |
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