Consumers Behavioral Intention To Use Biodegradable Plastic Bags By Using Theory Of Planned Behaviour

Mustapah, Siti Norashasya (2017) Consumers Behavioral Intention To Use Biodegradable Plastic Bags By Using Theory Of Planned Behaviour. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Purpose - The purpose of this study is to analyse attitude and behavioural people intention to use biodegradable plastic bags around Melaka by using Theory of Planned Behaviour Methodology - By using questionnaire and respondents has given to who are lived in Melaka. The respondents target is 160 around Melaka Tengah. The researcher used this method because she already has a target sample and the number of respondent and also the list of questionnaire to be distributed. Result - Attitude towards behaviour and Subjective norms are significant effect on Behavioural Intention to use Biodegradable Plastic Bags in Melaka. Research Limitations – The lack of of time, causing researchers could not find more people to assist as the sample. Value - This paper can be a reference or give the best resolution to change consumer perception biodegradable bag to helping Melaka achieve the vision of Melaka green technology state by 2020.

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