Analyzing The Adoption Factors Towards Behaviour Intention To Use Service Innovation Technology In Restaurant

Ramzuzzaman, Nurain Fasihah (2017) Analyzing The Adoption Factors Towards Behaviour Intention To Use Service Innovation Technology In Restaurant. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Service innovation is a new development that is crucial in maintaining the competitive advantages for business and services.The steps towards service innovation requires creativity and willingness.Furthermore,service innovation are very important especially for restaurants in order to increase productivity and efficiency of the business.Thus,to encourage the intention to use service innovation technology for restaurants,a few factors should be analyzed.Basically,this research were conducted in order to analyze the adoption factors towards behavior intention to use service innovation technology in Restaurant.The adoption factors choose were based on three adoption theory that is Technology Acceptance Model (TAM),Theory of Reason Action (TRA) and Diffusion of Innovation.These theory was referred to while developing the adoption factor for service innovation in restaurant. To collect and analyze data,this research are using quantitative data analysis.Questionnaire were distributed as a primary data collection to more than 500 respondent. Result for this research will be analyze using SPSS to test relationship with variable.

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