Factors Towards Consumer Adoption Of E-Commerce At Tesco Malaysia

Radzali, Noor Shuhaida (2014) Factors Towards Consumer Adoption Of E-Commerce At Tesco Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

E-commerce is a selling and buying process of products and services by business organization through an electronic medium without using any document papers. Nowadays people are intending to do online shopping. Because of that, the research is to study the factors towards the consumer adoption of E-Commerce at Tesco Malaysia. There are three factors contributed in this research, which are accessibility, time saving and convenience. This research is conducted by using a quantitative method. The data and information are collected by using questionnaires, which are distributed to the Tesco‟s consumers all over Malaysia comprises all of 14 states. There are 100 of respondents, which are the Tesco‟s customer are involved in this research. The data that has been collected was analysed by using Statistical Package for Social Science (SPSS) version 22.0 and Microsoft Excel. As for the result, all of the three factors that are studied in this research have significant relationships towards consumer adoption of E-Commerce at Tesco Malaysia.

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