The Factors To Capture New Customer Of Traditional Dessert

Rosedi, Mohd Amirul Asraf (2014) The Factors To Capture New Customer Of Traditional Dessert. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This research is to focus on the factors to capture new customer of traditional dessert. In order to make this traditional dessert famous amongst people in Malacca, the company needs to know about how to attract the new customer. As for that, a study was conducted to identify about the factors that affecting capturing new customers where the independent variables or this research are price, product, place and also promotion. The population of this research had been randomly respondent who has experienced having this traditional dessert. The appropriate questions had been distributed and the data collected had been shown in the figures and tables. Besides, the data had been analyzed using Statistical Package for Social Sciences (SPSS) which using reliability analysis, correlation, and also regression. Finally, the implication for future research there are more sources of data and research studies. To conclude, this research was expected to help the company to attract their new customer of traditional dessert by having all the data provided.

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