The Efficiency In "Ladies Coach" Service Through User Perspective

Baharom, Aina Amira (2014) The Efficiency In "Ladies Coach" Service Through User Perspective. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Mass media nowadays often show and reported about pick pocket and sexual harassment cases faced by the user of public transport in Malaysia. These issues also actively been argued by the user of online application such as blog, face book also twitter. Every single user has their own different opinion compare to other users. Malaysia citizens already know that users of public transport need to be faced and deal with several problems every single time when they used these services. At the same time, organization also gained complaint from a user informed that happened pick pockets and sexual harassment activities in public transport in which many of the cases involved women passenger. This is the main reason behind launching of “Ladies Coach” service by KTMB. “Ladies Coach” is a coach especially reserve only for women passenger. This service started available for its user on 28 April 2010. This service is one of the many available services provided by KTMB to its user. “Ladies Coach” objective is to provide female commuter with comfortable and safe journey and at the same time to reduce the risks of sexual harassment cases in a congested environment. According to KTMB General Manager, majority user of KTMB commuter train composed of women. So, as a majority user, women need to been provided with their own right which is to be provided needed for safety during travel used public transport. These improvements seem impressive because majority of user feel satisfied with this innovation. In addition establish different reasons why users choose to use these services compared to other service. Based on a few positive feedbacks and opinion that have been received from user of KTMB “Ladies Coach”, the researcher identified three main factors that influence the efficiency in “Ladies Coach” service between convenience, privacy and safety factor. These research been conducted to find the most important factor that influence the efficiency in “Ladies Coach” service based on the three listing factor.

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