Consumers Preferences Of Purchasing A Car Among Youth At Melaka

Rallibi, Nor Attikah (2014) Consumers Preferences Of Purchasing A Car Among Youth At Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) Consumers Preferences Of Purchasing A Car Among Youth At Melaka.pdf - Submitted Version Download (404kB)

Abstract

Nowadays, the automotive industry is one of the fastest growing sectors in the world. Various types of cars manufactured and production, there is an increase in the car has a strategic meaning for our daily lives and making more competition in strategic management. It is important to assess prospects and the consumer preference provides features that make the user make the decision easier. This research aims to investigate the behavior of youth (Melaka) for the selection of car purchases in Malaysia. The questionnaire method is used as the main instrument to collect data in this study. Next data obtained were analyzed using frequencies, percentages and so on mean analysis. This study focused on the youth at Melaka. About 100 sets of questionnaire will be distributed to the respondents which focus on the youth consumers only. This research will be targeted at youth, with the age ranging from 17 to 25. Three independent variable that had been identified in this research project to understand the factors which that could affect the (youth) consumer preferences of purchasing a car. The main objective of this study is to investigate the behavior of the car purchase behavior and factors that influence the selection of cars among the youth. This research is also carried out to determine the significance of contributing the youth purchasing behavior of a car to the business and also to the marketer.

Actions (login required)

View Item