The Role Of Trademark For Commercial Exploitation For The Private Limited Company In Melaka And Johor

Lim, Jing Kang (2016) The Role Of Trademark For Commercial Exploitation For The Private Limited Company In Melaka And Johor. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) The Role Of Trademark For Commercial Exploitation For The Private Limited Company In Melaka And Johor.pdf - Submitted Version Download (251kB)

Abstract

Trademark is the legal term which represents brand of product. Trademark can be a word, mark, slogan, label, drawing and signature which purposely to distinguish among themselves and competitors in the similar industry. This research discusses about the roles of trademark for commercial exploitation for the private limited company in Melaka and Johor.. In addition, the obstacles and solution to overcome obstacles of commercial exploitation are discussed in this research in order to justify the importance of trademark. In this study, the researcher will conduct this study through qualitative research method by conducting semi-structured interview with the selected respondents; this is purposely to collect the expert opinions and rich related and supportive of this study. The primary and secondary data will be analyzed and conclusions will be made at the end of this study. On the other hand, this project will propose the suggestions and the best way to increase the trademark value in the business practices. In conclusion, the role of trademark is significant in commercial exploitation and the efforts to increase the trademark value could increase the chance of success commercial exploitation in the new market especially for private limited company.

Actions (login required)

View Item