The Effectiveness Of The T-Shirt Business Start-Up Branding Through Online Platform

Kamarularifin, Azwin (2016) The Effectiveness Of The T-Shirt Business Start-Up Branding Through Online Platform. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

With the growth in popularity of t-shirts businesses, there's no doubt to new comer in t-shirt industry facing some stiff competition. To break through, the entrepreneur need to have fresh marketing idea as a secret weapon to sustain the competitive advantage. The rapid growth of business process is affected by technology development at the time. Online platform or Social Media such as Facebook, Twitter, LinkedIn and others reflects the age-old social need for human to communicate and connect with one another, which is a relatively new form of information technology development. It has a potential to bring revolution or huge changes at this time and for the future, a development which has to be noticed by the business owners so they can keep growing in this rapidly changing of business situation. Selling t-shirts online has become a popular business choice. For many entrepreneurs, starting an online t-shirt brand is a great and inexpensive way to start an online business. In this study, we will go through to do a research about the relationship between the effectiveness of the T-shirt business start-up branding at online platforms.

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