A Framework Of Trust in Crowdsourcing: A Case Of Catastrophic Event

Sangkirthana, Mahaletchnan (2015) A Framework Of Trust in Crowdsourcing: A Case Of Catastrophic Event. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Crowdsourcing is a process of a problem solving method by collecting public, or the crowd ideas. Crowdsourcing nowadays play an important role in natural disaster information propagate and can be utilised to solve many disaster problem. Even though, it is one of effective way to collect data during catastrophic event, but the reliability and trustworthiness is still absent. Due to the lack of trust on crowdsourcing, this study is carried out to investigate the elements of trust in crowdsourcing. Next, a framework of trust in crowdsourcing based on catastrophic event as case study is constructed based on results obtained. The research is conducted using quantitative methodology. The research instrument used for this study is structured questionnaire. A total 255 response from random crowdsourcing user are collected to analyse. The result shows, we found that Competence, Perceive of Quality, Benevolence, Integrity, Perceive Usefulness, and Social Information variables are all positively related to trust. This finding implied that people tend to believe the information from certain people or resource rather than, the credibility of the information.

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